A website should do more than look polished. It must explain the proposition, support acquisition and provide reliable analytics. That is why the work starts with the business challenge and information architecture.
Stages
- discovery and information architecture;
- prototyping and UX/UI design;
- frontend development;
- form and analytics integration;
- technical SEO foundation;
- testing, deployment and documentation.
Process
Strategy, content and technical decisions are developed together. Each stage is reviewed against user needs, conversion paths, performance and maintainability.
Outcome
The result is a production-ready website with a clear structure, measurable journeys and documentation for future development.